WHAT WE DO
We move your business forward by improving your digital workflows; coaching production teams; introducing leaner technology into your daily operations; providing meaningful metrics and KPIs; helping compete better, and anticipate industry changes.
Our services include
consulting
Our digital expertise is at your service. We advise your strategy, implementation, resources, timing.
analysis and design
We identify opportunities, and help you design a stronger online presence for your business
development
We provide proper development, testing and (re)launch of your digital brand or product
operations
We support your brand post-launch, monitor activity and assist your team with content and audience management
contact us today
LATEST POSTS:
A bittersweet win - Thank you all so much for this recognition – it is truly humbling, and frankly, I get misty eyed if I think about it too long. First of all, thanks ...
Tech stories from my UofT projects - A few years ago I was invited to consult on a website build. A person at University of Toronto’s communications department (we worked together on a few projects before) needed ...
My 12 days of giving, 2019 edition - UPDATE for 2019: This list is largely unchanged from last year. I’m still supporting the below organizations/teams, and I’m still consulting for three of them (Walrus, Canadaland, Toronto Botanical Gardens) ...
Why it is important to reflect on your work - This year has been notably better for me – both in terms of work-life balance and overall health of my freelance business. Part of it is because for most of ...
This is how you build customer loyalty, part 1 - I got an in interesting phone call earlier this week. It was from one of the non-profits where I started donating just last year. I picked up the call, fully ...
A tale of two Blue Mondays, to cheer you up - Blue Monday has come and gone, and whether you believe that there is real science behind it, or it’s just a marketing gimmick to get you to go on vacation ...
Come work with me, part 1 - When I was a hiring manager, this was one of my favourite experiences. Flesh out a new role in the team, make a business case for it, get a green ...
Poor digital operations cost you money - This just happened to a friend of mine a few weeks ago, and I could not believe she put up with the incompetence. She’s a real-estate broker, who has a ...
Why Is Inbox Zero Still a Thing? - It’s been a few years since Inbox Zero became a mainstream concept. This philosophy basically encourages to empty their mailbox, and strive for literally zero messages. Sounds great at first ...
Wanted: publishers with vision - I’ve worked with publishers most of my professional life, and seen all kinds. Usually, they are great leaders who have a vision for their brand(s), and are good at executing ...