WHAT WE DO

We move your business forward by improving your digital workflows; coaching production teams; introducing leaner technology into your daily operations; providing meaningful metrics and KPIs; helping compete better, and anticipate industry changes.

Our services include

consulting

Our digital expertise is at your service. We advise your strategy, implementation, resources, timing.

analysis and design

We identify opportunities, and help you design a stronger online presence for your business

development

We provide proper development, testing and (re)launch of your digital brand or product

operations

We support your brand post-launch, monitor activity and assist your team with content and audience management

contact us today

LATEST POSTS:

  • niagara bicycle My failed bike ride to Niagara Falls - So last weekend I attempted to bike from my house (north of Toronto) to Niagara Falls. Short story – I didn’t make it. Got far. Farther than ever before. But ...
  • digital publishing award A bittersweet win - Thank you all so much for this recognition – it is truly humbling, and frankly, I get misty eyed if I think about it too long. First of all, thanks ...
  • uoft-artsci-news Tech stories from my UofT projects - A few years ago I was invited to consult on a website build. A person at University of Toronto’s communications department (we worked together on a few projects before) needed ...
  • holiday giving, 2018 edition My 12 days of giving, 2019 edition - UPDATE for 2019: This list is largely unchanged from last year. I’m still supporting the below organizations/teams, and I’m still consulting for three of them (Walrus, Canadaland, Toronto Botanical Gardens) ...
  • Why it is important to reflect on your work - This year has been notably better for me – both in terms of work-life balance and overall health of my freelance business. Part of it is because for most of ...
  • This is how you build customer loyalty, part 1 - I got an in interesting phone call earlier this week. It was from one of the non-profits where I started donating just last year. I picked up the call, fully ...
  • A tale of two Blue Mondays, to cheer you up - Blue Monday has come and gone, and whether you believe that there is real science behind it, or it’s just a marketing gimmick to get you to go on vacation ...
  • Come work with me, part 1 - When I was a hiring manager, this was one of my favourite experiences. Flesh out a new role in the team, make a business case for it, get a green ...
  • Padlock Poor digital operations cost you money - This just happened to a friend of mine a few weeks ago, and I could not believe she put up with the incompetence. She’s a real-estate broker, who has a ...
  • Inbox zero Why Is Inbox Zero Still a Thing? - It’s been a few years since Inbox Zero became a mainstream concept. This philosophy basically encourages to empty their mailbox, and strive for literally zero messages. Sounds great at first ...