This is how you build customer loyalty, part 1
I got an in interesting phone call earlier this week. It was from one of the non-profits where I started donating just last year. I picked up the call, fully …
A tale of two Blue Mondays, to cheer you up
Blue Monday has come and gone, and whether you believe that there is real science behind it, or it’s just a marketing gimmick to get you to go on vacation …
Come work with me, part 1
When I was a hiring manager, this was one of my favourite experiences. Flesh out a new role in the team, make a business case for it, get a green …
Poor digital operations cost you money
This just happened to a friend of mine a few weeks ago, and I could not believe she put up with the incompetence. She’s a real-estate broker, who has a …
Why Is Inbox Zero Still a Thing?
It’s been a few years since Inbox Zero became a mainstream concept. This philosophy basically encourages to empty their mailbox, and strive for literally zero messages. Sounds great at first …
Wanted: publishers with vision
I’ve worked with publishers most of my professional life, and seen all kinds. Usually, they are great leaders who have a vision for their brand(s), and are good at executing …
When candidates start ghosting you
I just read this highly entertaining article about some HR companies struggling with candidates ghosting them (not replying to offers, not following up on interview invites, generally not communicating back), …
When technology meets gardening
I’m typing this from our garden. Yes, it’s much too late (into the season), and in general – I’m finally embracing working outside on regular basis. What took so long? …
Company culture is not easy, it only looks that way
As one of my contracts is coming to an end, I wanted to reflect on the time I’ve spent in this particular company. I think I’m going to do these …
Conversations with clients, in digital age
Here’s a short list of conversations I enjoy having with clients (compiled from the last couple of months of freelancing). In no particular order of preference or importance. Q: Our …