BEFORE AND AFTER:
– the old site (below) had a clumsy vertical navigation, and had a lot of unused, empty space
– the new site (above) runs the most important channels across the top (as well as on the side), and uses effective visuals to keep the interface intuitive and informative
– the old site was managed manually, introducing many HTML and CSS issues, let alone meta-tagging and tracking
– the new site uses a content-management system (CMS) to easily manage and deliver various content types through a single back-end
– the old site had an external newsletter application, with little flexibility for unsubscribing/campaign optimization
– the new site has a newsletter module built into the CMS, as well as user-management tools which allow for easy subscription, quick newsletter production, and effective campaign optimization
www.canadianeditors.com
