Tag Archives: visuals


Random thoughts on Canadian magazines

Magazines Canada has just finished an exciting week of MagNet. A four-day long marathon of seminars, galas, sold-out speaking engagements, endless networking, culminating, of course, with National Magazine Awards ceremony. While I couldn’t attend the awards (this thing runs late into the night – honestly), I followed the shenanigans vicariously, via twitter updates (and here), or website postings – in real-time (typically done by the winning teams)

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– the old site (below) had a clumsy vertical navigation, and had a lot of unused, empty space

– the new site (above) runs the most important channels across the top (as well as on the side), and uses effective visuals to keep the interface intuitive and informative

– the old site was managed manually, introducing many HTML and CSS issues, let alone meta-tagging and tracking

– the new site uses a content-management system (CMS) to easily manage and deliver various content types through a single back-end

– the old site had an external newsletter application, with little flexibility for unsubscribing/campaign optimization

– the new site has a newsletter module built into the CMS, as well as user-management tools which allow for easy subscription, quick newsletter production, and effective campaign optimization


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