If your site’s content has a lot of external links, you depend on them for back-linkage and your online reach. It’s no longer a secret that your site’s popularity is determined largely (besides the quality of content) by the incoming and outgoing links, so you better take care of them. Sure, you can rely on internal server logs, 404 errors and Google Analytics to find out when your users hit broken links, but the problem with these tools is that they are merely reporting. You can be more proactive. Continue reading
Social sharing has come a long way in so little time. Just a couple of years ago the concept of ‘viral’ or ‘widgets’ didn’t exist, and webmasters/publishers were happy just cross-linking to each other’s content, getting ‘contras’, asking to be listed in a directory, etc. But ever since the first ‘Digg’ icon showed up (or ‘tell a friend’, I forget what started it), the idea of letting people share and bookmark their favourite web destinations has grown into a separate web industry. Hundreds of widgets, thousands of chiclets (those little icons you see everywhere), and we’re all sharing, passing on, pushing the content further.