BEFORE AND AFTER:
- the old site (below) had the storefront buried after an unnecessary ‘splash’ page, that needed to be managed manually
- the new site (above) updates the storefront which has ‘splashy’ elements, but also provides one-click commerce functionality
- the old site needed additional modules for dealers’ list, newsletters, site news, and was weak on meta-tagging
- the new site can manage news, dealers, newsletters in the back-end, and all products/categories are individually meta-tagged provideing for more flexible marketing
- the old site was running hard-coded banners/promotions that were difficult to measure/analyze properly
- the new site can maintain multiple house ads and external promotions, with Google tracking, to allow for valid, accurate data analysis
